Digital transformation, digital workplace, digital collaboration, digital business, digital organisation, digital literacy, digital marketing, digital process. So much digital.

While we’ve been using digital technologies since progressing from the abacus, now seems to be the digital era.

It’s about making paper processes work on a computer, so we thought this Mac with “DO MORE.” written on it would symbolise that.

In case you need something more digital and business-y, here’s another picture that’s specifically about digital transformation.


But ultimately here are two representations of digital transformation, one literal and one technological: